PUMA PU911211001 men's watch, silicone strap

For decades, PUMA has been dominant in the athletic footwear and apparel industry, and the brand brings that sporty look to its timepiece collections. Showcasing fun colours and utilizing both digital and analogy dial designs, the leaping predator logo turns each watch into a fashionable identity accessory.

Christoph von Wilhelm Dassler was a worker in a shoe factory, while his wife Pauline ran a small laundry in the Franconian town of Herzogenaurach, 20 km (12.4 mi) from the city of Nuremberg. After leaving school their son, Rudolf Dassler, joined his father at the shoe factory. When he returned from fighting in World War I, Rudolf was trained as a salesman at a porcelain factory, and later in a leather trading business in Nuremberg. In 1924, Rudolf and his younger brother, Adolf, nicknamed "Adi", founded a shoe factory. They named the new business "Gebrüder Dassler Schuhfabrik" (Dassler Brothers Shoe Factory) which was the only business at the time that manufactured sports shoes. In 1927, they moved into a separate building. The brothers drove from Bavaria to the 1936 Summer Olympics in Berlin with a suitcase full of spikes and persuaded United States sprinter Jesse Owens to use them, the first sponsorship for an African American. Owens won four gold medals. Business boomed; the Dasslers were selling 200,000 pairs of shoes annually before World War II. After increasingly different views of how to run the business, the brothers split the business in 1948. Rudolf moved to the other side of the Aurach River to start his own company. Adolf started his own company using a name he formed using his nickname—Adi—and the first three letters of his last name—Das—to establish Adidas. Rudolf created a new firm that he called "Ruda", from "Ru" in Rudolf and "Da" in Dassler. A few months later, Rudolf's company changed its name to Puma Schuhfabrik Rudolf Dassler in 1948. In 1948, the first football match after World War II, several members of the West German national football team wore Puma boots, including the scorer of West Germany's first post-war goal, Herbert Burdenski. Rudolf developed a football boot with screw-in studs, called the "super atom" in collaboration with people, such as West Germany’s national coach Sepp Herberger. At the 1952 Summer Olympics, 1500 metres runner Josy Barthel of Luxembourg won Puma 's first Olympic gold in Helsinki, Finland. At the 1960 Summer Olympics Puma paid German sprinter Armin Hary to wear Pumas in the 100 metre sprint final. Hary had worn Adidas before and asked Adolf for payment, but Adidas rejected this request. The German won gold in Pumas but then laced up Adidas for the medals ceremony, to the shock of the two Dassler brothers. Hary hoped to cash in from both, but Adi was so enraged he banned the Olympic champion. In May 1989, Rudolf's sons Armin and Gerd Dassler agreed to sell their 72 percent stake in Puma to Swiss business Cosa Liebermann SA. Puma was the commercial sponsors for the 2002 anime series Hungry Heart: Wild Striker, with the jerseys and clothing sporting the Puma brand. Puma ranks as one of the top shoe brands with Adidas and Nike. On 10 April 2007 French retailer and owner of Gucci brand Pinault-Printemps-Redoute (PPR) announced that it had bought a 27% stake in Puma, clearing the way for a full takeover. The board of Puma welcomed the move, saying it was fair and in the firm's best interests. As of July 2007, PPR owns over 60% of Puma stock. The company has been led by former football professional Bjørn Gulden (CEO) since July 1, 2013. Puma is the main producer of enthusiast driving shoes and race suits. They are the primary producer for Formula One and Nascar clothing. They won the rights to sponsor the 2006 FIFA World Cup champions, the Italian national football team, making and sponsoring the clothing worn by the team. They entered a partnership with BMW, Ducati and Ferrari to make Puma -Ferrari, Puma -Ducati and Puma -BMW shoes. On 15 March 2007 PUMA launched its 2007/2008 line of uniforms for a club, and Brazilian football club Grêmio will be the first to use the laser-sewn technology, similar to that worn by Italy at the 2006 World Cup, because their season starts six months earlier than European clubs. Rihanna was named Creative Director of Puma overseeing direction of the womenswear line in December 2014. Puma and Arsenal Football Club entered into a long-term global partnership. As of 2014, Puma SE employs more than 10,000 people worldwide and distributes its products in more than 120 countries 

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